Nathaniel Ru is one of three founders and co-CEOs in a restaurant startup named Sweetgreen. Ru is still quite young and has many plans to take this company forward and potentially disrupt the current fast food landscape. He was once interviewed by Fortune Magazine to talk about what he believes is important to the business. Ru said one thing he’s learned is to delegate responsibilities to others besides him and his two friends, Jonathan Neman and Nicolas Jammet (http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/). The reason is because teambuilding is fundamental and Ru admits sometimes it can be difficult to want to let go of work. He says he admires Under Armour and its leader Kevin Plank in the way they’ve branded themselves.
Nathaniel Ru’s story of cofounding Sweetgreen happened not long ago on the campus of Georgetown University. Ru, Neman and Jammet all are the sons of immigrant entrepreneurs and they wanted to create a brand in a field that hadn’t been touched before. They felt Georgetown lacked a lot of alternative food options in the salad area, so they decided to startup their own salad chain on campus. It took a little while to get going, but the company utilized a small shop on campus and survived the winter of 2007 when most students went home. Learn more: http://fortune.com/2016/02/18/sweetgreen-entrepreneurs/
In the years that followed, venture capital investors started taking an interest in Sweetgreen and Ru and his friends began opening new locations. One thing about Sweetgreen is it really doesn’t have a central headquarters, though the group most often meets in Venice Beach in Los Angeles. But Ru and his friends have never embraced central corporate control as part of their business model. They believe in getting their hands dirty and working the restaurants alongside their other employees and treating them like family.
Ru, Neman and Jammet also understand how mobile technology has played huge role in today’s business environment and want Sweetgreen to take the same role as Uber in the restaurant industry. All Sweetgreen customers can order online, a feature that’s still lacking in many of today’s restaurants. Sweetgreen now has over 40 restaurant openings and has gained over $95 million in venture capital investing. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/